Tuning up the band: Music labels bet on movie companies to hit the high notes
Published on: Jan. 9, 2026, 12:55 a.m. | Source: The Economic Times
Saregama India and Universal Music are reshaping the entertainment industry by channeling funds into film production, indicating a robust strategy that transcends traditional production house dynamics. With the music industry facing challenges and intense competition for rights, these partnerships pave the way for consistent content generation while ensuring cost efficiency, ultimately enriching the creative pipeline of the labels.
