ReferIndia News The Rs.60 Crore Playbook: How Noida Startup Blubox Media is Building India's Creator Infrastructure

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The Rs.60 Crore Playbook: How Noida Startup Blubox Media is Building India's Creator Infrastructure

Published on: June 3, 2026, 5:18 p.m. | Source: Devdiscourse

India's creator economy is booming. What started as an experimental marketing channel has quickly become a critical corporate battleground. According to benchmark EY India reporting, the country's influencer marketing sector is projected to hit a massive ₹3,375 crore by the end of the year, growing at a steady double-digit pace.

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