The Big Protein Flex: India’s diet is getting a makeover, but are we doing it right?
Published on: Sept. 6, 2025, 8:28 a.m. | Source: The Indian Express
Milk, ice cream, kulfi, idli batter, bread, chips and cookies — everything comes with a pinch of protein. Heena Khandelwal and Pooja Pillai on how growing awareness about nutritional science and a push by FMCG firms has led to a flood of protein-enriched products. But are we eating the right protein?
