Tata Sierra set to make a comeback, flanked by strategic brand collaborations
Published on: Nov. 15, 2025, 10:39 p.m. | Source: The Financial Express
Tata Motors has launched the reimagined Sierra, paying homage to its roots while embracing modern design and technology. The SUV will officially launch on November 25 with a triple-screen layout, a first for Tata. The brand has also collaborated with personalities and brands, including Indian rapper DIVINE, to target younger consumers. | financialexpress.com
