
Rural India drives microfin growth as NBFCs shift focus
Published on: Oct. 13, 2025, 12:06 a.m. | Source: The Economic Times
Rural areas now account for approximately 80% of non-bank lenders' microfinance business, the highest share since 2011. This shift, driven by better repayment rates in rural regions, signals a focus away from urban lending. The trend aligns with India's demographic structure, with nearly 80% of the population residing in rural areas.