Puma's long slide: the rise and fall of a German sports icon
Published on: Feb. 2, 2026, 6:51 a.m. | Source: CNBC TV18
Germany's Puma and fierce rival Adidas have their roots in the very same house where brothers Rudolf and Adolf Dassler launched their shoe business a century ago, before a major fall-out between the siblings split the company in two.
