Protein Revolution: India's Mid-Burger Craze
Published on: Aug. 26, 2025, 7:32 a.m. | Source: Devdiscourse
A protein slice developed for McDonald's is quickly selling out in South India, signaling a growing demand for protein-enriched foods across a country with high vegetarianism and protein deficiency. Backed by celebrity endorsements, the craze is driving innovation and tapping into the nation's unique dietary needs.
