powered creativity is the future but idea comes first: FCB India’s Dheeraj Sinha
Published on: Nov. 23, 2025, 3:03 p.m. | Source: CNBC TV18
Dheeraj Sinha says the industry’s rapid shift towards AI and automation must not overshadow the fundamental role of strong creative thinking. While FCB is investing heavily in AI-led capabilities, he emphasises that technology can only elevate ideas that are already powerful, not compensate for weak ones.
