Olympic Athlete Influencers Propel Sports to Gen Z
Published on: Feb. 4, 2026, 3:34 p.m. | Source: Devdiscourse
The International Olympic Committee's updated social media rules have empowered athletes to become influential figures online, especially on platforms like TikTok and Instagram. This development, ahead of the Milano Cortina Games, seeks to engage Gen Z audiences who favor short-form content over traditional television broadcasts.
