Motor racing-After U.S. deal, Apple's global F1 push may take time
Published on: May 19, 2026, 11:36 p.m. | Source: Devdiscourse
Bernstein, a research and brokerage firm, estimated that F1’s media rights would be a key revenue driver in 2026, reaching between $90 million and $110 million. “Live sports are such a valuable asset to have in terms of a TV or a streaming contract… And so when you're able to find one of these relatively smaller and quickly rising ones, there's going to be a lot of competition,” Morningstar’s Senior Equity Analyst William Kerwin told Reuters.
