Midnight India: Potato Chips To Red Bull - What The Nation Craves After 11 PM
Published on: Dec. 23, 2025, 10:22 p.m. | Source: NDTV Profit
The "sensible" grocery lists of the morning melt away, replaced by a neon-lit cravings. The undisputed heavyweight champion of the late-night hustle wasn't a high-tech gadget or a wellness juice, it was the humble potato. Specifically, masala-flavoured chips claimed the number 1 spot for late-night orders in nine of the top ten cities, according to the report.
