Mattel's Bold Step into the KPop Frenzy with Demon Hunters Dolls
Published on: Jan. 27, 2026, 6:34 p.m. | Source: Devdiscourse
Mattel is launching a new line of dolls inspired by Netflix's hit film 'KPop Demon Hunters,' following the runaway success of the movie, which garnered over 500 million views. The merchandise, featuring the franchise's characters, aims to extend the film's popularity and solidify Mattel's entertainment market position.
