India taps Netflix to drive tourism through storytelling
Published on: Sept. 27, 2025, 1:22 p.m. | Source: The Economic Times
Netflix and India's Ministry of Tourism have partnered to integrate the nation's travel destinations into the streaming platform's storytelling. This collaboration aims to transform Netflix originals into cultural showcases, driving tourism by weaving diverse locations into scripts. It marks Netflix's first such tie-up in South Asia, building on its extensive filming across India.
