Inderjit Singh Bindra: Architect of Modern Indian Cricket Marketing
Published on: Jan. 25, 2026, 11:15 p.m. | Source: Devdiscourse
Inderjit Singh Bindra, former BCCI president, revolutionized Indian cricket through groundbreaking marketing strategies. Known for organizing the 1987 World Cup and challenging broadcasting monopolies, Bindra's efforts expanded cricket's global reach. Despite controversies, his legacy as a key figure in modern Indian cricket remains influential after his passing at 84.
