How Toyota's CSR initiative taught rural Karnataka hygiene habits
Published on: April 26, 2026, 8:51 p.m. | Source: The Economic Times
Toyota Kirloskar Motor's ABCD program transformed rural Indian schools by tackling hygiene beliefs. Children became agents of change, promoting toilet use and handwashing. This initiative, recognized by Harvard Business School, has reached thousands, improving sanitation and health outcomes. The program's success demonstrates effective behavioral change strategies in community development.
