From Campa to Kelvinator: Why Reliance is buying old, nostalgic brands
Published on: Jan. 6, 2026, 11 p.m. | Source: The Economic Times
Reliance is revitalizing legacy brands like Campa and BPL, leveraging nostalgia and aggressive pricing to boost its consumer ventures. The FMCG business has seen rapid growth, with ambitious plans for expansion and market share. While electronics present a tougher challenge against established global players, Reliance's deep pockets and retail muscle position it for a long-term play, particularly in underserved markets.
