From bit role, AI's now the hero of entertainment industry
Published on: Feb. 19, 2026, 12:45 a.m. | Source: The Economic Times
India's film, TV, and OTT sectors are embracing generative AI. This technology is now a core part of content creation, from scripting to post-production. AI tools are reducing costs and timelines while expanding creative possibilities. Companies are investing in AI-driven film projects and unified production systems.
