FMCG biggies take the fight to regional rivals
Published on: Aug. 25, 2025, 11:48 p.m. | Source: The Economic Times
Large FMCG companies are set to aggressively compete with smaller regional players after recent market share losses. Moderating commodity prices enable them to lower product prices and regain business. Companies like Britannia, Marico, and HUL are implementing strategies such as targeted spending, promotional offers, and price reductions to counter the competition from smaller, agile manufacturers.
