Etailers prepare brands for business in GST 2.0 era
Published on: Aug. 22, 2025, 12:42 a.m. | Source: Economic Times
Flipkart and Amazon are in discussions with brands regarding the potential impact of the proposed GST reduction on demand. The ecommerce giants are concerned that consumers might delay purchases, especially of high-value items, anticipating lower prices. While festive sales will proceed as scheduled, platforms are preparing for a possible surge in demand later, urging brands to maintain sufficient inventory.
