Epic Acquisition: RCB Franchise Sold for Landmark USD 2 Billion
Published on: March 25, 2026, 2:52 p.m. | Source: Devdiscourse
United Spirits Ltd has sold the Royal Challengers Bangalore franchise for nearly USD 2 billion. The consortium, including Aditya Birla Group, acquired 100% equity in a landmark deal. The acquisition reflects the IPL's growing market value and its impact on global sports business dynamics.
