ReferIndia News Entrepreneur says Claude ‘killed’ her marketing company, predicts AI-to-AI sales in future, 'They don't get charmed'

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Entrepreneur says Claude ‘killed’ her marketing company, predicts AI-to-AI sales in future, 'They don't get charmed'

Published on: Feb. 25, 2026, 12:29 p.m. | Source: Livemint

Entrepreneur Ira Bodnar's startup was disrupted by AI tool Claude, resulting in a drop in her customer close rate from 70% to 20%. She predicts a shift in marketing dynamics, with AI potentially taking over.

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