Cricket powers India sports economy past $2 billion mark in 2025
Published on: March 23, 2026, 2:55 p.m. | Source: The Economic Times
India's sports economy reached Rs 18,864 crore in 2025, surpassing $2 billion for the first time. Cricket led this growth, contributing 89% of total revenues. Media spending was the largest contributor, with digital advertising showing significant growth. Sponsorships and endorsements also saw increases, indicating a maturing sports ecosystem.
