Can non-cricket team sports truly grow in India?
Published on: Oct. 12, 2025, 12:19 a.m. | Source: The Economic Times
India's sporting landscape is dominated by Bollywood and cricket, creating a nation of pundits rather than players. While kabaddi and football have seen fleeting success, a lack of institutional support and consistent narratives hinders growth. True progress requires investment in grassroots, better governance, and media storytelling beyond cricket's shadow.
