BAT's Bold Pivot: Navigating the US Vape Market
Published on: Aug. 21, 2025, 5:21 p.m. | Source: Devdiscourse
British American Tobacco (BAT) is shifting its strategy regarding unauthorized disposable vapes in the U.S. market. Despite previous opposition, they are launching a new vape product, Vuse One, amidst legal and public health debates. This change reflects the growing and contentious vape market landscape.
