
Bajaj Finserv Unveils New Identity with 100% Ownership of Insurance Ventures
Published on: Oct. 7, 2025, 7:05 p.m. | Source: Devdiscourse
Bajaj Finserv Limited has rebranded its insurance subsidiaries, previously joint ventures with Allianz SE, as Bajaj General Insurance and Bajaj Life Insurance. The rebranding, marked by a campaign '100% Bajaj. Made in India.', signifies Bajaj's full ownership and commitment to India's insurance sector.