ReferIndia News All about that BaaS: Can a new business model help Hero MotoCorp turn the EV tide?

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All about that BaaS: Can a new business model help Hero MotoCorp turn the EV tide?

Published on: July 3, 2025, midnight | Source: Livemint

The company recently launched its first electric two-wheeler under the battery-as-a-service model, but intense competition and persistent losses in the segment mean it could take years just to break even.

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